The best software ideas often come from people who know their industry inside and out but have never built a product before. The challenge is turning that knowledge into something real — fast, without waste, and without creating technical problems down the road.
A veteran youth basketball coach wanted to give student athletes a platform to build their personal brand and improve their scholarship prospects. He had the relationships and the credibility to get it into schools. He needed a team to build it.
With a hard deadline and a clear scope, we got to work.
What We Built
- Cross-platform mobile app using React Native
- Fully managed cloud backend using AWS Amplify, eliminating unnecessary infrastructure overhead for a lean early-stage product
- Social feed with media sharing, updates, and scores
- Multi-role system supporting Players, Coaches, and Organization Admins
- CI/CD pipelines with automated vulnerability scanning
- Deployed to both the Apple App Store and Google Play Store
The Outcome
- Live on both app stores in 12 weeks
- Architecture intentionally chosen to keep the focus on product, not infrastructure management
- Platform ready to grow through the founder's existing network of coaches and schools